The Corner
From Non-existent socials to over 1,000,000 views
Case Study
After launching in late 2023, The Corner had a strong concept—a vibrant brunch hotspot by day and a hookah lounge by night. However, with zero social media presence, they needed a way to stand out in a crowded restaurant scene and get people talking.
Our goal was clear:
Create a powerful online presence on Instagram and TikTok to capture both brunch lovers and nightlife enthusiasts.
Develop high-quality, engaging content that showcased their unique atmosphere, menu, and events.
Grow their following organically while maintaining high engagement to convert followers into loyal customers.
The Challenge
We developed a dynamic content strategy that would make The Corner a must-follow account on Instagram and TikTok. Our approach included:
Viral-Worthy Reels & TikToks: Short-form videos highlighting their most shareable moments, from brunch mimosas to late-night hookah sessions.
Trend-Based Content: Leveraging popular sounds, memes, and challenges to maximize reach and engagement.
Behind-the-Scenes Footage: Giving followers an exclusive look at menu prep, staff interactions, and event setup to build brand personality.
High-Impact Content Strategy
Professional Content Shoots
To ensure a consistent flow of high-quality content, we conducted monthly photoshoots and video sessions, capturing:
📸 Signature Brunch Dishes & Cocktails: Eye-catching visuals designed to make followers crave a visit.
🎥 Hookah Lounge Vibes & Events: Immersive nightlife content that showcased the energy of The Corner after dark.
🌟 User-Generated Content Features: Encouraging customers to tag The Corner and resharing their posts to create community engagement.
