The Clean Vape

From Local Startup to Global Powerhouse

Case Study

When The Clean Vape first approached us, they were a small but ambitious e-liquid brand based in Los Angeles, CA. Their primary customer base consisted of local vape shops and a modest online presence. While their products were high-quality and free from controversial ingredients, they faced two major challenges:

  1. Expanding their online sales to reach a wider audience and increase direct-to-consumer revenue.

  2. Growing their wholesale distribution beyond California to a national and international scale.

They needed a bold marketing strategy that would not only amplify their reach but also position them as a leader in the clean vaping movement. That’s where we came in.

The Challenge

We knew we had to create a breakout moment to get The Clean Vape in front of a massive audience quickly. To achieve this, we crafted multiple compelling Reddit posts that tapped into growing concerns about harmful ingredients in e-liquids. The post struck a chord with the vaping community and went viral—so much so that The Clean Vape’s website crashed under the flood of traffic.

The result?

  • An immediate surge in online sales, far exceeding expectations.

  • A backlog of orders so large that the company had to ramp up production to meet demand.

1. Generating Viral Buzz

2. Strategic Wholesale Expansion

To secure a nationwide footprint, we designed a targeted direct-mail campaign aimed at vape shops across the U.S. Each mailer included:

✔️ A professionally designed sample kit showcasing The Clean Vape’s premium products.

✔️ An educational insert highlighting the benefits of their clean ingredients.

✔️ A personalized sales pitch to encourage store owners to get in touch.

The response was overwhelming. Within a short period, The Clean Vape secured over 100 new retail partnerships across the country. As their reputation grew, doors opened internationally, and their products soon found their way onto shelves in Europe and Southeast Asia.

3. Dominating Search Rankings Through SEO

We recognized a unique opportunity to position The Clean Vape as a trusted authority in the vaping space. We launched an SEO campaign focused on the controversial ingredients commonly found in e-liquids—ingredients that The Clean Vape proudly avoided.

Our strategy involved:

  • Keyword Optimization: Targeting key search terms that vapers were actively researching.

  • Content Marketing: Creating in-depth blog posts, guides, and FAQs that addressed ingredient concerns.

  • Community Engagement: Sparking discussions in online forums and social media to educate consumers.

As a result, The Clean Vape quickly became one of the top-ranking brands for searches related to “clean e-liquids” and “free from [harmful ingredient].” The company not only gained visibility but also solidified its reputation as a leader in health-conscious vaping.

The Outcome

100x Growth

A Multi-Million $ Acquisition

Within just one year, our marketing efforts helped The Clean Vape achieve:
🚀 100X revenue growth from their original sales figures.
🏬 Widespread retail presence across multiple countries.
💰 A high-profile buyout by one of the largest e-liquid companies in the U.S.

What started as a local brand with a niche audience transformed into an industry giant. This success story is proof that with the right marketing strategy, any business can scale beyond its wildest expectations.